Introduction:
Welcome to the latest and very easy to apply “YouTube Ads” training, designed to take you by the hand and walk you through the process of getting the most out of YouTube Ads in 2019-20, on behalf of your business.
I’m very excited to have you here, and i know that this will be very helpful for you.
This exclusive training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate YouTube Ads, in the easiest way possible, using the most effective tools and in the shortest time ever.
This training is comprised of 20 training chapters, ready to show you the latest YouTube Ad Strategies Through 2019-20.
Chapter 1: What Are YouTube Ads All About?
Chapter 2: Getting Your Channel And Website Ready For YouTube Ads
Chapter 3: Setting Up A Basic YouTube Ads Campaign
Chapter 4: How To Promote Your Stuff In Recommended Videos And On
YouTube Search
Chapter 5: Generating Qualified Website Traffic With YouTube Ads
Chapter 6: Generating More Sales With A Product Consideration Campaign On YouTube
Chapter 7: Generating Cheap Video Impressions With Skippable In-Stream Ads
Chapter 8: Getting More Qualified Views With Bumper And non-skippable Video Ads
Chapter 9: Reaching More Mobile Users With An Optimized Outstream Video Ad
Chapter 10: Generating Email Leads With A YouTube Ads Campaign
Chapter 11: Creating A Video Ad Sequence Campaign
Chapter 12: How To Create The Perfect YouTube Ad Creative In 2019-20
Chapter 13: How To Add Interactivity To Your YouTube Ads In 2019-20
Chapter 14: How To Create Advertiser-Friendly Videos And Avoid Violating Ad
Policies In 2019-20
Chapter 15: YouTube Ads Best Practices For Marketers In 2019-20
Chapter 16: Advanced YouTube Ads Tips and Tricks That Work In 2019-20
Chapter 17: Do's And Don’ts
Chapter 18: Premium Tools And Services To Consider
Chapter 19: Shocking Case Studies
Chapter 20: Frequently Asked Questions
Well, It’s Time For You To Start Getting The Most Out Of YouTube Ads In 2019-
20, On Behalf Of Your Business.
I know you'll love this training.
Chapter 1: What Are YouTube Ads AllAbout?
As you might already know, YouTube
is part of the Google network, which
is itself a big and very popular
advertising platform.
Google Ads, formerly known as
Google AdWords, is the service within
the Google network that is designed
to allow people and businesses to
create and run their own advertising campaigns.
YouTube Ads are video advertising campaigns that are created and run from a
Google Ads account linked to a YouTube channel. In other words, YouTube Ads
are YouTube videos that are promoted through the Google Ads network.
Basically, any video that is uploaded to YouTube can be an ad. YouTube Ads run
on YouTube, on the Google network, and on partner networks.
The most common type of YouTube ads are pre-roll ads, which are those ads
that play before you watch a video on YouTube.
Those videos are uploaded and promoted by content creators and advertisers,
who connect their YouTube channels to their Google Ads account so they can
easily add their YouTube videos to video ad campaigns on Google Ads.
Video ads on YouTube can roll before a video, during a video, or after a video
ends. Some video ads on YouTube can be skipped by viewers, while some can’t
be skipped. This depends on the type of video ad format chosen by the
advertiser during the campaign setup.
Why Are YouTube Ads Important In 2019
There are many more people watching
YouTube videos than TV in 2019. On
average, people from around the
world watch more than a billion hours
of video on YouTube A DAY.
Besides that, content creators from all possible niches are now making a living
on YouTube. Small content creators have audiences in the thousands, while
popular content creators have audiences in the millions.
The average watch time we mentioned plus a content creator’s reach make
YouTube Ads more relevant than any other form of advertising in 2019, including
traditional TV ads and display ads.
How Can YouTube Ads Help Your
Business In 2019?
YouTube Ads are very affordable. You
can generate thousands of views and
impressions for as little as $5 a day,
whereas a traditional TV ad campaign
can cost you $100,000 or more.
YouTube Ads allow you to narrow your reach and to define your audience. This
means that a typical YouTube Ad campaign will let you decide exactly who you
want to target, when, and where! Also, you can modify a YouTube Ad campaign
on the fly, from any device, without extra costs.
YouTube Ads will help you achieve any type of marketing goal, such as
increasing sales, growing your email list, or getting more website traffic, no
matter the size of your business.
Are you ready to learn how to crush it with YouTube Ads in 2019 and beyond? If
the answer is YES, then let us show you how to get started the right way, step
by step, in the following lesson!
Chapter 2: Getting Your Channel And
Website Ready For YouTube Ads
Hello there friends! YouTube is increasingly becoming the perfect advertising
channel for online marketers, and your best choice today has been to get
started.
Now, there are a couple of things that you have to do before you can create
your first video ad campaign on YouTube. In this lesson we are going to show
you how to prepare your YouTube channel and your website for YouTube ads,
the right way, step by step.
Linking Your YouTube Channel To A Google Ads Account
You’ll have to link your YouTube channel to a Google Ads account in order to
advertise your videos. All you need is an active Google Ads account to get
started.
First, go to your YouTube channel’s studio from anywhere on YouTube by
clicking on the account icon in the top right corner and then click on the
“YouTube studio” button. Now click on the “settings” tab located in the left
hand menu. Now move over the “other settings” tab and then click on the
“advanced channel settings” link.
Scroll down the new page and locate the “AdWords account linking” section.
Click on the “link an AdWords account” button.
Now you can link this channel with a Google Ads account. First, click on the
“AdWords For Video” link.
You will be redirected to your Google Ads account. Once in your Google Ads
account you have to locate and copy your “customer ID”. You will find it in the
top-right corner, right beside the profile icon.
Go back to the YouTube channel tab and paste your “customer ID” in the
“customer ID” box, then click on “next”. Now assign a name for your linked
AdWords account and set permissions for the account. These permissions
include “view counts and call-to-action”, “remarketing” and “engagement”. We
recommend you to leave all permissions checked. Now click on “finish”.
Now your YouTube channel is linked to Google Ads. Next up you have to
approve the linked YouTube account on the Google Ads account. Start by going
to your connected Google Ads account. Now click on the “tools” tab located in
the top bar menu, then click on the “linked accounts” option under “setup”.
Once in the “linked accounts” page locate the “YouTube” column and click on
“details”. Now check the “link requests” column and click on “view request”.
Now click on “approve”.
Now your YouTube channel is fully linked to Google Ads and you can start
running YouTube Ads campaigns!
Setting Up Conversion Tracking On Your Website
Certain YouTube Ads campaign setups will require you to set up conversion
tracking on your website. If you don’t set up conversion tracking, you won’t be
able to optimize campaigns for generating website traffic or capturing leads.
The good news is that setting up conversion tracking is very easy. Start on your
Google Ads account. You can sign in to Google Ads by going to
“ads.google.com” on your browser while logged in to your Google account.
Please memorize this step, because you will set up all your YouTube Ad
campaigns from your Google Ads dashboard.
Alright, now click on the “tools” tab located in the top bar menu and then click
on the “conversions” option under “measurement”.
On the next page, click on the “plus” button to create a new conversion to
track. On the following page, select “website”.
Next up you have to set up the conversion tag. A conversion tag is a tracking
code that is optimized to track conversions on your website.
Start by selecting a conversion category. You can track “purchase”, “lead”,
“page view”, “sign-up”, and “other”. For this example we are going to select
“other” to simply track clicks and activity. Now enter a name for your conversion
in the “conversion name” field.
Now you have to select a conversion value. Conversion values are used to record
the value of a conversion when it happens. You can “use the same value for
each conversion” if you’re tracking leads or sales of products with the same
price.
You can “use different values for each conversion” if you’re tracking sales of
products with different prices.
For this example, we are going to select “don’t use a value for this conversion”
because we’ll be tracking all conversions in general.
Now select conversion count. You can select how many conversions are
recorded per click. It is recommended that you select “every” if you want to
track individual conversions when they matter, such as product sales.
It is recommended that you select “one” when it is enough to count a single
conversion after a click, such as when leads sign-up to a newsletter from any of
your several opt-in forms on your website.
Now click on “create and continue”. Congratulations! Now that you’ve set up
your conversion action, you have to add it to your website.
Start by clicking on “install the tag yourself”. Now locate the “global site tag”
and copy it to the clipboard.
Now you have to add it to your website. To add this code to your website, you
will need administrative access to the website code.
In this example we are going to add the code to a WordPress website. If you are
using WordPress, you can access the website code through the theme editor.
Start on the WordPress site dashboard, move over the “appearance” tab, and
click on the “theme editor” option. Now move over the “theme files” menu and
click on “theme header”.
Now locate the “<head>” and “</head>” tags in the website code. Paste the
“global site code” in between these tags.
Now go back to the Google Ads page and copy the “event snippet” code. With
this code you can track conversions on “page load” or “click”. For this example
we are going to track conversions on “click”.
Copy the “event snippet” code, go back to the code editor in WordPress, and
paste this code right under the “global site tag” code. Now click on “update
file”.
Go back to the Google Ads page after updating the site’s code and click on
“next”. Conversion tracking is fully set up now, so you can click on “done”.
Awesome! Now you can start creating YouTube Ads campaigns.
Chapter 3: Setting Up A Basic
YouTube Ads Campaign
Hey there friend! Setting up your first advertising campaign on YouTube is really
easy, you just have to know where to get started.
Today we are going to walk you through the creation of a basic YouTube ads
campaign. From signing in to the proper advertising platform, to preparing the
video that you want to promote, you’ll learn all it takes to set up and launch the
best possible YouTube ad in a matter of minutes!
Getting Started
You can no longer promote YouTube videos or create video ad campaigns
directly from your YouTube studio. Instead, all YouTube ad campaigns can now
be created through Google Ads.
To access Google Ads, all you have to do is go to “ads.google.com” in your
browser while logged in to your Google account. Make sure to sign in to the
Google Ads account that you linked to your YouTube channel!
Creating A Video Ad Campaign For YouTube
Now that you’re logged in to Google Ads, click on the “campaigns” tab. On the
following page, click on the “plus” button, and then on “new campaign”.
When you create a new ad campaign on Google Ads, you will be suggested to
select a campaign goal. When you select a goal, the new campaign will be
optimized to meet the goal you selected, such as boosting sales or generating
more website traffic.
Now, you might simply want to promote a video from your channel, or you may
just be interested in creating a quick, basic video ad campaign for YouTube,
without optimizations. In that case, you’ll just have to click on the “create a
campaign without a goal’s guidance” option.
Now you have to select “video” as your campaign type. You always have to
select this campaign type when creating YouTube ads.
After selecting “video” as your campaign type, you’ll have to select a campaign
subtype. The available campaign subtypes will vary depending on the campaign
goal that you choose. For this campaign we are going to select “custom video
campaign”. This campaign subtype will allow us to select a single, basic type of
video ad format during set up, and it is the recommended campaign subtype to
select when creating basic YouTube ads campaigns.
You can click on “continue” to move to the next step once you make all your
selections on this page.
Now it is time to set up the actual campaign. Start by typing the name of your
new campaign in the “campaign name” field.
Now scroll down to set up your “budget”. First, select the budget “type”. Select
“daily” if you want to spend a specific amount of money a day on YouTube Ads.
You can spend as little as $1 and get good results!
Or select “campaign total” if you want to spend a specific amount for the total
duration of the campaign. Be careful in case you assign a campaign total, as you
can easily spend $50 fast and not see results because campaign totals don’t
allow you to test and optimize with the same flexibility as a daily spend. Now
enter the amount you want to spend below, after selecting the budget type.
Next up select the campaign’s “start date” and “end date”. You can start
running ads as soon as they’re approved, or you can select a date to run them
later. You can opt to run ads indefinitely by selecting “none” as your end date,
or you can select a specific end date.
Next up you can select a custom “bidding strategy”. The default bidding
strategy will be selected according to the campaign goal you choose, but you
can change it in the “bidding strategy” menu.
Basically, all bidding strategies are based on “costs per view” and “costs per
mile” that are optimized for each campaign goal. Please note that not all types
of bidding strategies will be available for all campaign goals.
Next up you have to select your target “languages”. For example, if you only
want to reach viewers that speak English, you simply have to click on the “enter
a language” field, and then select “English” from the language menu.
You can also select your target “locations”. You can target “all countries and
territories”, specific locations that speak your target language, or “custom”
locations.
Now you have to enter a name for the ad group where you’ll save your ads.
Here you’ll simply have to type the ad group name in the “ad group name” field.
You can further refine your target audience in the “people” section. Here you
can define “demographics” by “gender”, “age”, “parental status”, and
“household income”, as well as “audiences” by attributes such as “interests”
and “intent”. You can make a better use of your ad spend by defining your
target audiences in this section.
In the “content” section you can narrow your reach by showing your video ads
to people who use specific keywords and search terms. You’ll simply have to
enter your target keywords and the search terms that are most relevant to your
business in the “keywords” box. Each keyword and search term that you enter
here have to be separated by a line.
You can also show your video ads on content about specific subjects by selecting
topics. You simply have to click in the “topics” field and then select one or more
topics from the topics menu.
You can go even more granular by only showing your video ads in very specific
placements. Click on the “placements” menu and then enter a keyword or
phrase to look for placements on YouTube and around the web.
You will get suggestions based on the keywords you entered as well as the
average number of impressions per week that you can get on each placement.
Next you have to enter your maximum bid in the “bidding” section. Here you
simply have to enter the maximum amount that you are willing to pay per view
or per mile.
Creating The Video Ad
Now it is time to add and customize the video ad. Start by pasting the URL of the
YouTube video that you are going to promote in the “your YouTube video” field.
You will be able to select a custom video ad format after you load your video
from the URL. For basic YouTube Ads campaigns, the available ad formats will
depend on the length of your video.
If your video is 15 seconds or longer, you can create skippable “in-stream” ads,
which are video ads that appear before, during, or after another YouTube video,
and “video discovery ads”, which appear as recommended videos and in search
results pages.
If your video is 6 seconds long, you can create non-skippable “bumper ads”,
which are short video ads that appear before, during, or after another YouTube
video.
The most basic and more common video ad format is “in stream”, which we’ll
select to finish setting up this YouTube Ads campaign.
When you select the “in stream ad” format, you’ll just have to enter your
business landing page URL in the “final URL” field, and a display URL in the
“display URL” field.
Then you have to select if you want to “autogenerate companion banner from
videos from your channel” or to “upload” your own companion banner image.
Then you have to enter the name of your new YouTube ad in the “ad name”
field. You can check how your video ad will look on different placements in the
preview window on the right.
You can click on “save and continue” when you are ready to launch your new
campaign. Now review your campaign settings on the next page and click on
“continue to campaign”. Awesome! Now you’ve just launched your first
YouTube ads campaign the right way.
Chapter 4: How To Promote Your
Stuff In Recommended Videos And
On YouTube Search
Hello there everyone! YouTube is the most popular video streaming platform
around, the second most used search engine after Google itself, and the third
most visited website on the planet.
With more than 3 billion searches a month, it would be foolish not to advertise
your content to video search users, so today we are going to teach you how to
create “discovery ads” to promote your stuff on recommended videos and on
search results, step by step.
Getting Started
Log in to your Google Ads account, and click on the “campaigns” tab located in
the left-hand menu. Now click on the “plus” button and then on the “new
campaign” option.
You don’t have to select a specific campaign goal to create discovery ads, so
you’ll simply have to select the “create a campaign without a goal’s guidance”
option on the campaign goal selection screen.
Now select “video” as your campaign type and then “custom video campaign”
as your campaign subtype. Click on “continue” to move to the next step.
Creating The Campaign
Now it is time to create the video ad campaign. Start by entering a name for
your new campaign in the “campaign name” field.
In the “budget” section select “daily” as your budget type and enter your daily
spend in the field below. Now select your “start and end dates”. On “bidding
strategy” select “maximum cost-per-view”. By selecting this bidding strategy
you’ll only pay every time that a viewer watches your video ad.
Now click on the “networks” menu and deselect the “video partners on the
display network” option. This will allow you to put all your ad spend on
YouTube. Now select your target “languages” and your target “locations”.
Now it is time to create the ad group for this campaign. Start by entering the
name of the ad group in the “ad group name” field.
Now move to the “people” section. Click on the “demographics” menu and
select your demographic targeting. Now click on the “audiences” menu and
define your target audience. We recommend you to select specific audience
attributes from the “browse” menu.
Now move to the “content” section. Click on the “keywords” menu and type
your target keywords and search terms in the keywords column. Your video ads
will be triggered in search results for viewers using the keywords that you enter
here. Remember to separate each keyword by a line.
Now click on the “topics” menu and select the type of content that you want to
show your ads on. Videos that cover the topics that you select in this section will
trigger your ads in the recommended videos feed.
Now click on the “placements” menu. Here you can select specific placements
where to show your videos. For example, if you want your video ads to appear
on a specific YouTube video, you have to type the name or URL of the video in
the search address, and then to select it from the results.
Now move over to the “bidding” section and enter your maximum cost-per-view
bid in the “maximum cpv” field. This is the maximum amount that you are willing
to pay for each view of your video.
Creating The Ad
Now it is time to create your video ad. Start by pasting the URL of your video
that you want to promote in the “search for a video” field. Now select “video
discovery ad” as your ad format.
Now select a thumbnail. Select carefully, as this is the thumbnail that viewers
will see on search results and on the recommended feed.
Now enter a headline that is less than 100 characters long. Add your target
keywords and search terms in this headline to maximize click through rates.
Now add a benefit of your brand or offer, a keyword, or a search term to the
“description 1” and “description 2” fields. Each description has to be less than 35
characters long. Make sure to put the longest description in the “description 1”
field.
Now enter a name for your new video discovery ad in the “ad name” field. You
can check how your ad will look on mobile and on desktop in the preview
window to the right.
Now click on “save and continue”. Review your campaign settings on the
following page and then click on “continue to campaign”. Awesome! Your
promoted video will start getting tons of views from search and the
recommended feed as soon as it is approved!
Chapter 5: Generating Qualified Website Traffic With YouTube Ads
YouTube is the third most visited website on the planet. With over 1.9 billion
visits a month, it generates an outstanding volume of traffic that more and more
marketers are learning to leverage.
Today we are going to show you how to easily create a video advertising
campaign that will help you to drive highly qualified traffic to your online
business, the easy way!
Getting Started
Go to your Google Ads dashboard and click on the “campaigns” tab. Now click
on the “plus” button and then on the “new campaign” option.
Now click on the “website traffic” option in the campaign goal selection screen.
This option will provide you with campaign settings that are optimized to drive
traffic to a third-party destination such as a landing page or your business
website.
Please note that you have to install conversion tracking on your website before
you are able to select this campaign goal. If you haven’t done so, please follow
the steps in the first lesson before you continue.
Now select “video” as the campaign type, and then click on “continue”.
Creating The Campaign
Now it is time to create your new video ad campaign. Start by entering the name
of the campaign in the “campaign name” field.
Now move to the “budget” section and select your budget “type”, then enter
your budget amount. Now select your “start and end dates”.
Now move to the “bidding strategy” section to select your bidding strategy.
There are two types of bidding strategies available when you select “website
traffic” as your campaign type.
The “maximize conversions” strategy allows you to automate bids so you can
get the most conversions within your budget. We recommend you to select this
strategy when you are targeting a broad audience, and when you set low
campaign budgets.
The “Target Cost-Per-Acquisition” strategy allows you to set the average
amount that you’re willing to spend per conversion. We recommend you to
select this strategy when you are targeting a very focused audience. This way
you will only spend money on clicks that are more likely to convert.
Now select your target “languages”. Then your target “locations”. Now scroll
down and enter the name of the ad group for this campaign in the “ad group”
field.
Now move to the “people” section to define your audience. Click on the
“demographics” menu to define your demographic targeting.
Now click on the “audiences” menu to define the attributes of the audience that
will see your ads. The easiest way to select attributes from this screen is by
clicking on the “browse” tabs, and then by selecting them directly from the
display menu.
Now move to the “content” section to narrow your reach. First, click on the
“keywords” menu. Enter your target keywords and search terms in the
keywords column, each one separated by a line. Your video ads will be triggered
on YouTube videos and channels that contain these keywords.
Now click on the “topics” menu to select a topic from the display menu. Your
ads will be triggered on videos and content that cover your selected topics.
Now click on the “placements” menu. Here you can select specific placements
to show your ads. For example, if you want to show your video ads on a high
traffic YouTube video, you’ll simply have to type the name or URL of the video in
the placements search bar, and then to select it from the results.
Creating The Ad
Now it is time to create the ad. Start by pasting the URL of the YouTube video
that you want to use to promote your online destination in the “search for a
video” field.
Now enter your landing page or website URL in the “final URL” field. Now click
on the “display URL” field to load a display URL to show on your ad.
Now type a compelling call-to-action in the “call-to-action” field. You can use up
to 10 characters. Now type a headline containing one or two of your target
keywords, or a search term. Here you can use up to 15 characters.
Now select to “autogenerate” companion banner, or to “upload an image” for
your companion banner.
Now enter a name for your video ad in the “ad name” field. You can check how
your ad will look in the preview window on the right.
Now click on “save and continue”, and then review your campaign settings on
the following page. Click on “continue to campaign”. Your new traffic campaign
will be reviewed and launched in a matter of minutes!
EMAIL: TaherSheikh619@gmail.com
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