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About blog– A high chance for you to earn the MONEY you always wanted. This blog “Getting Affiliate To Sell Your Stuff” shows how affiliate marketing is used by all companies throughout the world in order to generate INCOME from their business and how you can make a long-term MONEY in a very short period of time. You would love to read various strategies and techniques exhibited in the Blog. READ, follow and EARN big. Increasing your PROFITS, growing your online business, and generating enormous INCOME, are areas where it will work. Watch this FREE video, it does not cost you any MONEY.
They attract buyers you otherwise never would have
received.
Those buyers can become repeat buyers. It's easier
to sell to someone who's purchased before.
Your earnings from affiliates is essentially free money
– minus the work you put in to attract and work with
the affiliates.
“How to recruit an army of affiliates who are just
waiting to promote your product! Blah blah blah.”
Did that headline look familiar? One of the myths about
getting affiliates to promote your products is that they're
just out there waiting for you to call them to go to work.
No such luck. Affiliates are hit with a lot of different offers
to promote – and the better the affiliate, the more offers
they receive.
So how do you find and recruit good affiliates? We'll cover
that in detail. First, let me share...
The Internet marketing community will tell you it's super
easy to get affiliates. Not true. The reality is that it's work.
But that's also good news for you because 99 out of 100
product owners either won't bother with the work or they
won't know what to do to get affiliates. That's why you'll
enjoy a distinct advantage over them by the time you
finish this article.
To get affiliates, you'll need to convince them that you and
your product are worth promoting. You'll need to build
trust. And you'll need patience as well. Potential affiliates
often won't say yes the first time you ask, or they'll say
yes but then they'll get distracted and they'll go promote
something else unless you follow up.
The challenges of recruiting affiliates:
Again, there is no army of affiliates waiting to promote
your product. Whenever I hear that phrase, “army of
affiliates,” I picture a zombie army standing just outside
my door, waiting for their marching orders. I have yet to
open my door and find that army...
Announcing is not enough.
Simply announcing that you offer an affiliate program
is not enough. A common myth among new marketers,
no doubt propagated by seasoned marketers – is that all you need to do is
create a product and announce your affiliate program and the affiliates will come. Not true.
You've got to grab attention.
When you want people to sell things for you, you've
got to get their attention. Remember, affiliates have
lives, too. They're busy with their day to day stuff as
well as running their own businesses, and you're
trying to add more work to their already busy day.
You'll need to grab their attention and get them to
realize that promoting your product is well worth
their time. And there are things you can do to make
it easier for them, as well.
You've got to educate your potential affiliates.
Affiliates may not know anything about your product
or how your program is relevant to their audience.
Your product may be different from anything they're
currently promoting, and you'll need to educate them
on how your product is a great fit for them.
Affiliates have a thousand and one choices.
Daily.
Good affiliates get approached all the time.
How do you stand apart from the crowd? You've got to make
your program seem so much better/juicer/more
valuable/more suitable than any other.
You might want to be choosy.
When an affiliate promotes your products, they
represent you. But what if they're not the sort of
person you want your name and your products to be
associated with? Or what if their style is completely
different from yours? For example, if they're super
hypey and your not, you might not want them to
promote for you. Look for those affiliates who are the
cream of the crop. Think of them as your sales force
– you wouldn't hire just anyone to sell your product.
The best affiliates are the hardest to win over.
Realize that the best affiliates are approached nonstop
night and day. Imagine if everyone was trying to
get a piece of you – what would you do? You'd be
cautious, and you'd filter all of these offers in some
way so that you wouldn't have to deal with them all.
Be prepared to work to get to these affiliates.
More is not necessarily better.
Only a handful of your affiliates will make the vast
majority of your sales. That's why you'll want to spend
your time recruiting a few good affiliates who
sell like crazy, rather than trying to recruit massive
numbers of affiliates who do nothing.
Now that you know some of the myths and challenges to
recruiting and using affiliates, let's move on to where you
will actually find your future affiliates, and how to
approach them.
Finding Your Future Affiliates
I have found there are 3 basic types of potential affiliates.
And some people may disagree with this – some
marketers believe the only good affiliates are the first
type I will mention. But what they are forgetting is that
every affiliate had to begin somewhere, with some
product. Why shouldn't it be yours?
1. The First Affiliate Type is People Who Are
Already Proven Affiliates
No doubt this is the easiest source of affiliates in that
they're already sold on the concept of affiliate marketing.
In addition, they have EXPERIENCE at affiliate marketing
– always a good thing. You don't have to sell them on
affiliate marketing. You only need to sell them on YOUR program.
You'll need to prove yourself – prove your product does
what it says, that your sales letter converts, that you are
already getting sales. Your number one selling point to an
experienced, potential affiliate is your CONVERSION rate
and price point. The higher the conversions, especially in
conjunction with a high price point/payout, the more likely
you are to capture their attention.
Remember to warm these people up. You want to make
friends before you need them to promote your product.
Dropping out of the blue as a total stranger and asking
them to promote is far less effective than getting to know
them first and THEN asking them to promote. Common
sense, but I know a lot of marketers totally skip this step
and go straight to asking for the promotion. That's like
trying to go all the way with a girl without so much as a
first date or first kiss. It seldom works.
The easiest place to find experienced affiliates? Find the
affiliates who are promoting your competitor's products
because those affiliates are your best bet. You can simply
Google your competitor's name and see who's promoting
those products. Easy, right? And that is a million dollar tip
right there, in case you missed it.
So you've decided you want seasoned affiliates, and you
know how to find them – but what do you do next to
actually recruit them?
Here are the steps I take -
First, I consider how my product is a good fit for their
audience. For example, I go to their website if they have
one, I look at their content, and I see how my product fits
with their content, their niche, their target market – and I
make some notes.
Second, while I'm on their website I look for specific
places where promoting my product would be a natural fit.
For example, if my product is a hair tonic and they have
an article on hair care, it's a perfect fit. If my product is a
course on how to do social media marketing and they
have a blog post on social media marketing, it's a great
fit. I write these places down because I'm going to be
sending this information to them. I'm trying to make
everything just as super easy as possible for my future
affiliates.
The third thing to look at is how is your product better
than what they are already promoting? Does it pay the
affiliate a higher commission? Does it convert better? Is it
a better product for their customers?
And then fourth - how do I warm this affiliate up to me? I
don't want to just jump in cold turkey and say, “Hey, I'm
A.B., promote my product!” Instead, I like to approach
them through social media, personal email, etc. without
mention of promoting anything.
You could ask to interview them on a specific topic - that's
a great way to warm people up.
You could also offer to write guest articles for their
website or posts for their blog. Be sure to add comments
to their blog – I guarantee they read those, and when
they keep seeing your name, they're going to remember
you when you contact them.
And the rest is up to you. There is no one way that works
every time. Your product is unique, you're unique, your
potential affiliate is unique – and so you've got to use
your people skills and your good common sense.
Two things I might mention - do sell yourself and your
product, and do keep track of your conversations with
each potential affiliate.
What I mean is, do tell how well your product converts,
how low the refund rate is, if you pay instant commissions,
if people are raving about your product, and so forth.
And keep a log of your conversations with each potential
affiliate so you don't forget what's already been said, what
you've learned about the affiliate, and what you promised
to do.
Also, don't forget to stay in touch. Sometimes it takes
days, sometimes weeks, and sometimes months to bring
a good affiliate into your fold. It's well worth the time and
effort spent if that affiliate then makes lots of sales for
you, adding not just money to your coffers but also
buyers to your list. Be patient; they're worth the wooing
and the wait.
2. The Second Affiliate Type is Someone Who Is
NOT An Affiliate (yet)
These folks have a website or a blog, and perhaps they're
promoting their own products – they're just not promoting
anyone else's.
So why would you target them if they're not affiliates?
Because if you can convince them to promote your
product, they can actually be MORE effective than other
affiliates BECAUSE they don't normally promote other people's products.
They've got trust established with their readers, perhaps
more trust because they aren't constantly pitching a new
product. And when they finally do promote an affiliate
product, their readers will take notice.
Think of it this way – You subscribe to Dave's newsletter
and you read Dave's blog. And every month or two Dave
comes out with a new product, which you may or may not
buy. But that's it – Dave never promotes other people's
products. Then one day, you get a glowing report from
Dave that says you really should check out this great
product he just found. What are you going to think?
You're going to think this product must be absolutely
awesome if a person who never promotes other products
is telling you to take a look at it.
What if you'd gotten the same recommendation from
Steve, who sends you a new offer every single day? You
probably wouldn't pay much attention to it because you
know that Steve is just in it for the affiliate commission.
There are two hurdles you'll need to overcome to bring a
brand new affiliate into the fold: First, since this person
hasn't done affiliate marketing before, you may have to
walk them through the process. You want to explain how it works,
why affiliate marketing is a good thing for them,
and how it can result in a big reward versus a small
investment of time.
The second hurdle is you'll want to demonstrate to this
person how your product or service is in line with what
they're presently doing. If their list consists of retired
people who garden a lot, then you'll want to show how
your product fits right in with that market. Perhaps you
sell an ointment to remove stiffness, or a padded cushion
for kneeling while working in the flowerbeds.
However, if your product is how to make money online,
then obviously it's not a good fit for this person's
gardening niche. Never approach someone to be your
affiliate if your product is not a good match for their list.
You'll just waste their time and yours.
But if you can show your future affiliate how their
audience will benefit from your product, you should have
no problems.
The steps you take to win this person as your affiliate are
very similar to #1 above. Take a look at their website and
determine if your product is a natural fit for them, and
why. Look for places on their website that would be good
places to promote your product.
Next, think of the possible objections they might have to
being your affiliate, or being an affiliate in general. How
will you answer these objections?
Warm the potential affiliate up using any of the methods
we've already mentioned. Think of what information you
will supply them with – conversion rate, why it will sell
well for them, etc. And then keep track of your contacts
with them. Follow up until they either tell you “No” three
times, or until they say yes.
(Getting 3 “No's” is an old technique from sales, and
actually quite effective. Just because they say “no” once
or twice does not mean you can't offer new information
that they can then base a new decision on. However, if
you get to the third “No,” it is usually best to stop. You
don't want to appear obnoxious. And guys, this rule of 3
“No's” only applies in business, not in love.”)
3. The Third Affiliate Type Is Your Product Purchaser
If you're thinking the seasoned affiliate marketer is the
easiest affiliate to recruit, guess again. Purchasers of your
product believe in it enough to buy it with their own
money and use it. And who better to be your spokesperson
than someone who already uses the product?
So how do you recruit them? Sometimes it's as easy as
mentioning your affiliate program in your product or the
related materials. And don't just say, “I have an affiliate
program.” Instead, give them all the details. Tell them
what you pay, how well it converts and how easy it is to
promote because of your copy and paste ads and emails.
Then send them an email or two or three, again telling
them about your affiliate program. This might be a
paragraph or two at the end of an email, or an email
devoted entirely to your program. Don't make it a hard
sell – you're informing them more than selling them on
the concept of making some money by promoting your
product.
Let them know they don't need a website – they can
promote in forums, on Twitter, Facebook, etc. You'll want
to basically educate them on how to promote your
product.
Most of your customers will never promote for you, but
the ones who do can sometimes outshine a seasoned
affiliate simply because they passionately believe in your
product and they're able to convey that to their readers.
They're credible, they have a lot to say about your
product, and they come off as a fellow buyer rather than a
seller. Best of all, they can share the results they got with
your program with their readers.
Using a mix of all 3 types of affiliate marketer, you should
have no problem finding people to promote your products.
The key when approaching affiliates is to warm them up,
keep track of your conversations, and continually follow
up, even after they have begun promoting. Treat your
best affiliates like your best customers because they are
the ones who can continually send you sales, not just this
week, but for years to come.
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